Rhodes Electric, Inc. Logo
Branding Design + Graphic Design + Logo
Summary
Rhodes Electric, Inc. specializes in Residential and Commercial Electrical Services in Southern California. Rhodes Electric, Inc. needed help with their website as well as a redesign of their logo. We took on the logo redesign first and came up with numerous concepts with the client’s vision and feedback.
- Rhodes Electric, Inc.
- Electrician
- Logo design
- January 18, 2019
- www.rhodeselectrical.com
Challenge
Rhodes Electric, Inc. already had a unique logo but wanted a new image or a new look to go with their new website. The idea was to not have any lightning bolts or leaves on their logo (this was discussed after the reveals).
Solution
We sketched out 10-15 possible logos that had potential. Taking the sketches and using illustrator we vectorized the logos to show our client. With a few ideas exchanged by the client, we came up with a solution to incorporate the plug into the “R” created a more personalized standalone logo.
Results
- Highly versatile logo used on any application
- Used on all print materials and online presence
A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.
-Paul Rand
