Operacaffe
Branding Design + Web Design + Responsive
Summary
Operacaffe is a traditional Italian Restaurant in the Gaslamp District of Downtown San Diego. With authentic, award-winning Italian cuisines, it is the history and experience that makes Operacaffe truly unique than other Italian restaurants in Downtown San Diego. Operacaffe is family owned, and the family works hard to deliver authentic Italian food, incredible service, and excellent dining experience. Focusing on the restaurant left no time to manage the website or social media, however, and the owner was not finding the same success on the online community. Magentiv joined Operacaffe in Late 2017 and has continued to work with them updating their website, social media campaigns, and Google AdWords ad management. Using updated imagery, layouts and posting more frequently on social media, Magentiv was able to match Operacaffe’s digital reputation with their local reputation.
- Operacaffe
- Italian Restaurant
- Web Design & Development
- Jan 10, 2018
- www.operacaffe.com
Challenge
While connecting with their loyal guests well, Operacaffe’s online appearance left room for improvement. With their delicious menu and hard-working service ready to impress, Operacaffe’s wanted newcomers to be attracted by their restaurant effectively online. They also needed to improve their impact on social media. Time away from the kitchen and tables were hard to come by for the hard-working family, yet they knew they needed to contribute effective and timely posts on all online platforms.
Solution
Magentiv tackled the visual appeal of the website by showcasing the restaurant’s delicious food and its traditional atmosphere. They enhanced the look of the digital media with professional plated photos of their savory and generously portioned dishes. The layout of the site was updated to strongly emphasize the passion and the history of the family owned-restaurant.
Magentiv also managed Operacaffe’s online account. Magentiv stuck to averaging 2-4 posts a week to build impressions and reactions and convert those to measurable savings for the busy restaurant. Magentiv used both organic and boosted posts to advertise the restaurant’s delicious creations as well as posting about the traditional Operacaffe’s atmosphere to promote the restaurant brand.
Results
- Generated an approximate click value of $24,000 – $27,000 with paid ads in Oct 2018 through June 2019
- Lowered Cost Per Click below 2/3rds, $0.62, the typical restaurant industry average
- Over 123,000 impressions to posts
- Over 2,100 clicks/reactions to posts
Good design is good business
-Thomas Watson Jr.
